O BRASILEIRO É LOUCO POR CALÇADOS

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fashion
health
music
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sports
The recipe
tourism
travel
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fitness
nutrition
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Yoga
Classic cars
evaluation
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A bad girl
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travel
hygiene
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medical
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video
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car
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business
cookbook
fashion
fitness
health
magazine
news
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Street fashion
travel
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business
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fitness
health
lifestyle
Small tools
The recipe
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
art
fashion
health
music
photography
sports
The recipe
tourism
travel
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
Classic cars
evaluation
technique
transact
Classic cars
evaluation
technique
transact
business
Fashion magazine
Fashion show
Female models
fitness
health
lifestyle
Small tools
The recipe
travel
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
training
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
business
fashion
fitness
health
lifestyle
news
Small tools
Street fashion
The recipe
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
art
fashion
health
music
photography
sports
The recipe
tourism
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
Motor car
news
Science and technology
tutorial
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
art
fashion
health
music
photography
sports
The recipe
tourism
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
Big data
business
Fashion show
fitness
health
lifestyle
Small tools
The recipe
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
catering
news
Lose weight
outdoors
Reduce weight
science
stretch
training
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
art
fashion
health
music
photography
sports
The recipe
tourism
travel
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
Classic cars
evaluation
technique
transact
Classic cars
evaluation
technique
transact
business
Fashion show
Female models
fitness
health
lifestyle
Small tools
The recipe
travel
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
training
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
business
fashion
fitness
health
lifestyle
news
Small tools
Street fashion
The recipe
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
art
fashion
health
music
photography
sports
The recipe
tourism
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
animation
car
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Motor car
movies
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news
Science and technology
tutorial
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
Big data
business
Fashion show
fitness
health
lifestyle
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
training
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
art
fashion
health
music
photography
sports
The recipe
tourism
travel
fitness
nutrition
Nutritious food
routine
training
video
Yoga
Classic cars
evaluation
technique
transact
Classic cars
evaluation
technique
transact
business
Fashion magazine
Fashion show
Female models
fitness
health
lifestyle
Small tools
The recipe
travel
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
catering
health
Lose weight
outdoors
Reduce weight
stretch
training
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
business
fashion
fitness
health
lifestyle
news
Small tools
Street fashion
The recipe
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
art
fashion
health
music
photography
sports
The recipe
tourism
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
Big data
business
Fashion show
fitness
health
lifestyle
Small tools
The recipe
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
training
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
art
fashion
health
music
photography
sports
The recipe
tourism
travel
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
Classic cars
evaluation
technique
transact
Classic cars
technique
transact
Fashion magazine
Fashion show
Female models
fitness
health
lifestyle
Small tools
travel
The recipe
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
training
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
business
fashion
fitness
health
news
Small tools
Street fashion
The recipe
travel
hygiene
industry
invest
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Real estate
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Fitness equipment
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Nutritious food
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The recipe
tourism
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Nutritious food
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The recipe
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A bad girl
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Pesquisa encomendada pela Associação Brasileira de Lojistas de Artefatos e Calçados (Abicalçados) à empresa Kantar Worldpanel e apresentada na 44ª edição da COUROMODA, mostrou que, de outubro de 2015 a outubro de 2016 (os dados de todo o ano passado ainda estão sendo finalizados), o varejista calçadista registrou queda de 16,5% no número de pares vendidos e de 15,4% na receita. O tíquete médio teve variação positiva de 1% no período, enquanto o volume médio caiu 14,3% e a frequência média reduziu-se em 14%.

Os resultados da pesquisa são apresentados diariamente na Couromoda, entre 15h e 16h, pelo diretor-executivo da Ablac, Wesley Barbosa, e também serão mostradas no jantar da entidade nesta segunda-feira no Fórum Couromoda. “O ano de 2016 foi especialmente desafiador para o varejo de calçados. Com o bolso apertado, o consumidor priorizou a compra de alimentos e as categorias de calçados e roupas foram muito impactadas”, afirma o presidente da Ablac, Imad Esper. Segundo o dirigente, a coleta de dados envolveu 11.300 famílias, representando um universo de 132 milhões de pessoas, de todas as regiões brasileiras e das classes econômicas AB1, B2, C1, C2, D e E, e foi feita com leitura do código de barras e verificação do tíquete de compra.

No período acima, 65% dos brasileiros compraram pelo menos um par de calçados, com preço médio de R$ 75,59. A frequência de compras foi de 2,8 vezes, o número médio de pares adquiridos a cada visita à loja foi de 1,5 e o gasto médio a cada compra chegou a R$ 89,23. “A retração em volume e valor deve-se à diminuição da frequência de compras em 12,5% e ocorreu principalmente no segmento feminino”, explica a diretora de novos negócios da Kantar Worldpanel, Tathiane Frezarin, coordenadora da pesquisa.

Todos os segmentos de produtos sofreram queda no volume de vendas em 2016. O feminino (o maior do mercado) caiu 16% em volume e 16% em valor. O masculino, o menor, registrou redução de 3% em volume e 8% em valor. O calçado infantil, por sua vez, perdeu 26% do volume e 19% do valor. O esportivo também foi duramente impactado, tendo registrado perda de 19% em volume e de 25% em valor devido à busca por produtos mais baratos por parte dos consumidores brasileiros.
MAGAZINES
Enquanto as lojas perderam consumidores e vendas, os magazines, ao contrário, apresentaram resultados positivos entre setembro/outubro de 2015 e setembro/outubro de 2016, ‘roubando’ espaço de outros canais. Eles atraíram mais de um milhão de consumidores exclusivos, que estão mixando menos os dois canais e frequentando em número menor lojas de calçados. O resultado positivo dos magazines em 2016 ocorreu tanto em volume quanto em receita de vendas de calçados: crescimento de 3% e 5%, respectivamente.
DICAS ÀS LOJAS
A pesquisa da Kantar Worldpanel dá dicas às lojas físicas/sapatarias para atrair de volta os compradores e melhorar as vendas. Veja as principais sugestões:
• Ter produtos para todos os bolsos e evitar a ruptura dos clientes.
• Oferecer parcelamento, conceder descontos, realizar promoções e potencializar o crediário.
• Desenvolver estratégias de comunicação, promover eventos, implantar/ativar um programa de fidelidade e utilizar as redes sociais para comunicar-se com o público.
Fonte: Couromoda 2017.

SERVIÇO:

COUROMODA
44ª Feira Internacional de Calçados, Artefatos de Couro e Acessórios de Moda
couromoda.com
@couromoda

SÃO PAULO PRÊT-À-PORTER
7ª Feira Internacional de Negócios para Indústria de Moda, Confecções e Acessórios
saopaulopretaporter.com
@sppretaporter

15 a 18 de janeiro de 2016
Domingo à Terça-feira: 10h às 20h
Quarta-feira: 10h às 17h
Expo Center Norte – São Paulo

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