O RÉVEILLON DA CERVEJA

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movies
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Science and technology
tutorial
catering
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outdoors
Reduce weight
science
stretch
training
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
business
fashion
fitness
health
lifestyle
news
Small tools
Street fashion
The recipe
travel
hygiene
industry
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technique
Fitness equipment
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nutrition
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video
Yoga
art
fashion
health
music
photography
sports
The recipe
tourism
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
Big data
business
Fashion show
fitness
health
lifestyle
Small tools
The recipe
A bad girl
appetite
attitude
movies
sex
toys
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
training
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
art
fashion
health
music
photography
sports
The recipe
tourism
travel
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
Classic cars
evaluation
technique
transact
Classic cars
evaluation
technique
transact
business
Fashion magazine
Fashion show
Female models
fitness
health
lifestyle
Small tools
The recipe
travel
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
training
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
business
fashion
fitness
health
lifestyle
news
Small tools
Street fashion
The recipe
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
Fitness equipment
fitness
nutrition
Fitness equipment
routine
training
video
Yoga
art
fashion
health
music
photography
sports
The recipe
tourism
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
Big data
business
Fashion show
fitness
health
lifestyle
Small tools
The recipe
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
art
fashion
health
music
photography
sports
The recipe
tourism
travel
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
Classic cars
evaluation
technique
transact
Classic cars
evaluation
technique
transact
business
Fashion magazine
Fashion show
Female models
fitness
health
lifestyle
Small tools
The recipe
travel
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
training
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
business
fashion
fitness
health
lifestyle
news
Small tools
Street fashion
The recipe
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
art
fashion
health
music
photography
sports
The recipe
tourism
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
Motor car
news
Science and technology
tutorial
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
art
fashion
health
music
photography
sports
The recipe
tourism
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
Big data
business
Fashion show
fitness
health
lifestyle
Small tools
The recipe
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
catering
news
Lose weight
outdoors
Reduce weight
science
stretch
training
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
art
fashion
health
music
photography
sports
The recipe
tourism
travel
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
Classic cars
evaluation
technique
transact
Classic cars
evaluation
technique
transact
business
Fashion show
Female models
fitness
health
lifestyle
Small tools
The recipe
travel
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
training
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
business
fashion
fitness
health
lifestyle
news
Small tools
Street fashion
The recipe
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
art
fashion
health
music
photography
sports
The recipe
tourism
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
Big data
business
Fashion show
fitness
health
lifestyle
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
training
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
art
fashion
health
music
photography
sports
The recipe
tourism
travel
fitness
nutrition
Nutritious food
routine
training
video
Yoga
Classic cars
evaluation
technique
transact
Classic cars
evaluation
technique
transact
business
Fashion magazine
Fashion show
Female models
fitness
health
lifestyle
Small tools
The recipe
travel
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
catering
health
Lose weight
outdoors
Reduce weight
stretch
training
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
business
fashion
fitness
health
lifestyle
news
Small tools
Street fashion
The recipe
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
art
fashion
health
music
photography
sports
The recipe
tourism
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
Big data
business
Fashion show
fitness
health
lifestyle
Small tools
The recipe
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
training
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
art
fashion
health
music
photography
sports
The recipe
tourism
travel
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
Classic cars
evaluation
technique
transact
Classic cars
technique
transact
Fashion magazine
Fashion show
Female models
fitness
health
lifestyle
Small tools
travel
The recipe
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
catering
health
Lose weight
outdoors
Reduce weight
science
stretch
training
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
business
fashion
fitness
health
news
Small tools
Street fashion
The recipe
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
technique
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
art
fashion
health
music
photography
sports
The recipe
tourism
travel
Fitness equipment
fitness
nutrition
Nutritious food
routine
training
video
Yoga
art
fashion
health
music
photography
sports
The recipe
tourism
travel
hygiene
industry
invest
markets
medical
Motor car
Real estate
animation
car
games
Motor car
movies
music
news
Science and technology
tutorial
business
cookbook
fashion
fitness
health
magazine
news
sports
Street fashion
travel
Big data
business
Fashion show
fitness
health
lifestyle
Small tools
The recipe
A bad girl
appetite
attitude
movies
rendezvous
sex
toys
catering
health
outdoors
Reduce weight
science
stretch
training
fat
film
gaming
hbo
hot
ice
mouse
music
freenovel
red
combs
counting
fishing
keyboard
makeup
microphones
mouse
pack
paper
photographs
print
school
sofa
sunglasses
trader
umbrella
yoga
baby
bag
chinese
fat
film
gaming
hbo
hot
ice
mouse
music
freenovel
red
science
sexy
show
sports
study
train
university
weight
wow
auto
book
care
clothes
desk
diplomacy
hospital
office
party
paypal
rock
shopping
sport
time
weddingdress
engagement
flowers
food
fruit
hat
language
line
perfume
translation
wine
baseball
beauty
chair
cigarette
clothing
computer
cup
desk
dress
drug
dye
fanning
fitness
glasses
harvester
helmet
jewelry
knife
oil
pan
pen
pet
slippers
snacks
socks
stone
engagement
flowers
food
fruit
hat
language
line
perfume
translation
wine
baseball
beauties
chair
cigarette
clothing
computer
cup
desk
dress
drug
dye
fanning
fitness
glasses
harvester
helmet
jewelry
knife
oil
pan
pen
pet
slippers
snacks
socks
stone
toothpaste
toys
camera
clock
combs
counting
fishing
keyboard
makeup
microphones
mouse
pack
paper
photographs
sofa
sunglasses
trader
umbrella
underwear
yoga
baby
bag
chinese
fat
film
gaming
hbo
hot
ice
mouse
music
novel
red
science
sexy
show
sports
study
train
university
auto
book
care
clothes
desk
diplomacy
hospital
office
party
paypal
rock
shopping
sport
time
engagement
flowers
food
fruit
hat
language
line
perfume
translation
wine
baseball
beauty
chair
cigarette
clothing
computer
cup
desk
dress
drug
freeauto
freebook
freecare
freeclothes
freedesk
freediplomacy
freehospital
freeoffice
freeparty
freepaypal
freerock
freeshopping
freesport
freetime
freeweddingdress
freebaseball
freebasketball
freebeauties
freecamera
freechair
freecigarette
freeclock
freeclothing
freecomb
freecomputer
freecounting
freecup
freecycling
freedress
freedrug

A E.life analisou 48.049 imagens publicadas pelo Instagram entre às 23h00 do dia 31/12/2016 e a 01h00 do dia 01/01/2017 buscando por logotipos de empresas de bebidas em fotos da rede e descobriu que cerveja é a bebida mais consumida na virada, com números maiores do que espumantes.

Por meio de uma busca de hashtags relacionadas à passagem do ano (#virada2017, felizanonovo, feliz2017 – não utilizamos #réveillon para evitar depoimentos em outras línguas), a E.life armazenou um database de mais de 48 mil imagens e depois utilizou seu algoritmo de reconhecimento de logos para identificar e analisar em fotos compartilhadas no Instagram as bebidas que mais apareceram durante a virada. Graças à tecnologia Brand Logo Detection, da E.life, não era necessário a marca ser citada, bastando que a bebida estivesse presente dentro da foto compartilhada.

A categoria de cerveja foi a campeã disparada de consumo, com mais de 40 mil logos identificados (uma imagem pode conter mais de um logo), seguida por vinhos (12.765 identificações), refrigerantes (8.609) e só então espumantes, que ganharam uma classificação especial por serem símbolo da época e que tiveram 7.329 menções.

Número de logos identificados por categoria:

Base: 48.049 casos

Outra categoria que se destacou foi a de uísque, além de novidades, como a Catuaba.

Dentro de cervejas, destaque para Heineken (4.629 aparições ) e Skol (4,315 ocorrências), cujas marcas aparecem em momentos de consumo com amigos.

A Vinícola Concha y Toro foi destaque com seu rótulo Casillero del Diablo, presente em mais de 12 mil imagens.

Outra percepção possível foi de consumo associado, onde Jack Daniel’s se destaca, misturado principalmente a Coca-Cola (4.820 casos).

A identificação de logos é possível não somente para o segmento de bebidas, mas para uma série de situações, como times de futebol, marcas de esporte, automóveis, bancos, bens de consumo e permite identificar além de situações de consumo, como associações que são feitas com as marcas e onde elas se inserem na Jornada do Consumidor.

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